JUNE 16-17 2022, ICC SYDNEY

Gregory Will

Armstrong Dawson


Greg is Principal and leader of Advisory and Accounting Services at Armstrong Dawson and has worked in professional practice for close to 30 years.

He specialises in evaluating, building and advising businesses in the Fitness industry.

He assists businesses and their owners with growing and creating strategic value and developing strategies to address their commercial taxation, accounting and structuring needs to manage business and personal risk. He provides businesses a roadmap for growth by addressing the needs of businesses (and their owners) throughout the business’s lifecycle, including business and succession planning.

His experience in business advisory, audit, tax, corporate finance and management consulting both in Australia and abroad allow him to provide a wide range of pragmatic and commercial business advice to his clients, acknowledging him as a truly trusted business advisor.

He is a former chairman of Fitness Australia, owner of a multi site fitness group that sold to a listed entity in 2021 and in his early days a registered Personal trainer.

He commentates in national and local press on increasing business value and regularly appears on Sky television’s Business channel as an authority on private business issues.