Jason Laurence is widely regarded as one of the fitness industry’s leading authorities in both lead generation and membership sales. He has worked at a national level for global brands including UFCGYM, Fitness First and Goodlife Health Clubs, where he facilitated dozens of pre-sale campaigns and new club openings.
Jason has personally sold over 6,000+ gym memberships and trained thousands of industry professionals on lead generation, body language and conversational selling techniques. He has a hands-on approach to education and training and today works with many of the industry’s top independent business owners mentoring on strategy and system management.
His long industry association began while playing professional Rugby League in Australia and in the United Kingdom where he studied his first fitness qualification. He has owned and operated several successful fitness businesses and is currently the Managing Director of Fit Futures Academy, New Zealand and is the CEO of Skygym global franchising which launched in Australia in 2022.
Jason has been a keynote speaker at the Asian Pacific Conference in Mumbai India, and has had countless other speaking engagements across Australia and New Zealand over the last 10 years.